Post by account_disabled on Feb 17, 2024 3:20:36 GMT -6
Consider what 37 signals pulled off just by including a large image of a “typical” customer, along with their testimonial, as the principle component of their landing page: landing-page-testimonials-37signals Simply including a large image of the customer next to their quote boosted conversions by 102.5% It wasn’t just because visitors liked the look of the customer, either. In this case, the individual person didn’t seem to matter much at all, surprisingly. They tested several different customer photographs, both male and female, and got essentially the same results. These customers were relevant, and as leaders in companies they could certainly be considered experts, but they certainly weren’t celebrities and.
There’s some evidence to suggest that this might be true in broader Buy TG Database circumstances. According to academic research published in the Psychonomic Bulletin & Review, people were more likely to believe a statement if it was accompanied by a photograph, even if the photograph didn’t contain any direct information related to the statement. It seems that photographs of customers assure users that the review isn’t fake (assuming the customer doesn’t look like a paid model). Why Your Testimonials Shouldn’t Be “Perfect” Here’s a strategy that’s more than a little counterintuitive: Include a testimonial with at least a few arguments against your own immediate self-interest.
Why on earth would you want to do this? Well, according to research by Dr. Elliot Aronsen, who is considered to be one of the top 100 psychologists of the 20th century, this is the most effective way to build instant credibility. He and his colleagues devised an experiment where participants read a fictional newspaper article about an interview with Joe “The Shoulder” Napolitano, a convicted cocaine smuggler and dealer. Half of the participants read a version of the interview where Joe argued for stricter courts and severe sentences. The other half read a version of the interview where Joe argued for looser sentences and more lenient courts. When Joe argued for lenient courts, he was completely ineffective at changing people’s minds.
There’s some evidence to suggest that this might be true in broader Buy TG Database circumstances. According to academic research published in the Psychonomic Bulletin & Review, people were more likely to believe a statement if it was accompanied by a photograph, even if the photograph didn’t contain any direct information related to the statement. It seems that photographs of customers assure users that the review isn’t fake (assuming the customer doesn’t look like a paid model). Why Your Testimonials Shouldn’t Be “Perfect” Here’s a strategy that’s more than a little counterintuitive: Include a testimonial with at least a few arguments against your own immediate self-interest.
Why on earth would you want to do this? Well, according to research by Dr. Elliot Aronsen, who is considered to be one of the top 100 psychologists of the 20th century, this is the most effective way to build instant credibility. He and his colleagues devised an experiment where participants read a fictional newspaper article about an interview with Joe “The Shoulder” Napolitano, a convicted cocaine smuggler and dealer. Half of the participants read a version of the interview where Joe argued for stricter courts and severe sentences. The other half read a version of the interview where Joe argued for looser sentences and more lenient courts. When Joe argued for lenient courts, he was completely ineffective at changing people’s minds.