Post by samueldavidd109 on Feb 20, 2024 1:15:14 GMT -6
As the years go by, balancing agendas with your group of friends is increasingly complicated due to work, family and commitment issues that increase and decrease valuable leisure time. That's why, when you finally mark a date on the calendar, it's nothing short of frustrating to receive a message from a friend canceling the planned "hangout . " Aware of this situation and willing to reduce these last-minute cancellations that we have all, at some point, suffered (or even been responsible for), Norrlands Guld has launched a campaign that seeks to encourage social interaction . According to Adweek , with the help of the agency Åkestam Holst , Making Waves NoA and a team of lawyers, the brewery has created a legally binding contract that will impose a fine for those who cancel, starting at $50. Using Mobile BankID, a solution for citizen identification, both parties can electronically sign the agreement, which will have consequences for those who fail to comply.
Norrlands Guld Image: Adweek Charlotte Liljewall, from Norrlands Guld, said: “Trying to plan a simple get-together with a friend can be tricky. Just because you agree to have a beer doesn't necessarily Denmark Telegram Number Data mean it will happen. To put an end to this half-hearted behavior and get more Swedes meeting as agreed, we have created a digital tool that helps turn empty words into action with a contract that guarantees that a beer will take place. We want the contract to transform 'maybe we'll have a beer' into a legally binding 'yes'. In an era in which the consumer is saturated with brands, products, messages and channels, one of the biggest challenges for advertisers lies in dealing with this abundant competition and managing to climb above the rest. However, what about companies that already had a place in the coveted user's mind? The increase in consumer options can lead, at the same time, to infidelity and abandonment of their "old-fashioned" brands.
With the help of the media, content and technology agency Wavemaker , belonging to the GroupM Network, we find the answer to this question about the loyalty of today's consumer. The main result leaves no doubt: brand loyalty is not dead . The data reveals that, globally, 38.7% of consumers confess that they buy a new brand as soon as they see it to see what it is like. However, the number of loyalists is greater, since 66.4% of those surveyed affirm that, when they find a brand they like, they tend to continue buying it . With respect to Spain, it is discovered that 37.3% of online consumers say they try a new brand when they see it. On the other hand, 69.2% of those surveyed say they continue buying a brand they like . The reading that brands can extract from Wavemaker 's analysis focuses on not leaving aside loyal consumers who, according to the data obtained, continue to be a great asset for advertisers. Although the search for new consumers will be one of the keys to growth, not letting the faithful escape will be an equally relevant task.
Norrlands Guld Image: Adweek Charlotte Liljewall, from Norrlands Guld, said: “Trying to plan a simple get-together with a friend can be tricky. Just because you agree to have a beer doesn't necessarily Denmark Telegram Number Data mean it will happen. To put an end to this half-hearted behavior and get more Swedes meeting as agreed, we have created a digital tool that helps turn empty words into action with a contract that guarantees that a beer will take place. We want the contract to transform 'maybe we'll have a beer' into a legally binding 'yes'. In an era in which the consumer is saturated with brands, products, messages and channels, one of the biggest challenges for advertisers lies in dealing with this abundant competition and managing to climb above the rest. However, what about companies that already had a place in the coveted user's mind? The increase in consumer options can lead, at the same time, to infidelity and abandonment of their "old-fashioned" brands.
With the help of the media, content and technology agency Wavemaker , belonging to the GroupM Network, we find the answer to this question about the loyalty of today's consumer. The main result leaves no doubt: brand loyalty is not dead . The data reveals that, globally, 38.7% of consumers confess that they buy a new brand as soon as they see it to see what it is like. However, the number of loyalists is greater, since 66.4% of those surveyed affirm that, when they find a brand they like, they tend to continue buying it . With respect to Spain, it is discovered that 37.3% of online consumers say they try a new brand when they see it. On the other hand, 69.2% of those surveyed say they continue buying a brand they like . The reading that brands can extract from Wavemaker 's analysis focuses on not leaving aside loyal consumers who, according to the data obtained, continue to be a great asset for advertisers. Although the search for new consumers will be one of the keys to growth, not letting the faithful escape will be an equally relevant task.