Post by account_disabled on Feb 20, 2024 3:58:37 GMT -6
The date range will default to the last three months. However, you can change the time depending on how busy your site is and what time of year it is. Just select “total impressions,” “average CTR,” and “average position” from the drop-down menu. By clicking on the “+” symbol that says “New,” you can add criteria to narrow your search to a specific country (and content topic). Image shows Google ranking positions and CTR This screenshot shows that GSC is filtered by country and unbranded queries are skipped. Once you get to the top of the first page (probably within the top five search results), it's time to start thinking about CTR optimization. Google console reveals ranked keywords and CTR Your data can be segmented into "position less than 6" and "less than CTR (enter your average CTR here)" by clicking the three lines in the upper right corner of your search console table.
In the image above, for example, I chose to segment by Germany Phone Number target country, get rid of brand name searches, filter by top rankings, and sort by impressions to find the site's most popular searches. As you look at this chart, consider the following questions about your company's goals. You're looking for a popular trend or useful term that can help promote your company. “Sleep training” is a good example of a search term with high search volume and an average position in the top five. CTR is only 1.3%. Next, we'll look at search traffic and click data trends. Using Ahrefs' Keyword Explorer makes this process a breeze: The image shows potential traffic with a better click-through rate Ahrefs' Keywords Explorer provides an overview of the keyword "sleep training".
We want to see an increase in search volume and an increase in the number of people clicking on organic results (click distribution). A page with very few organic hits isn't worth the effort. Search volume for “sleep training” has remained steady, with approximately 63% of all clicks going to organic results rather than paid ones. If we spend more time and money increasing the CTR, we can expect the value of that page's traffic to increase. Below are suggestions for increasing click-through rates (CTR). We've learned that a high search engine rating doesn't make people actually visit your site. It requires more skill. A site with a CTR of 1.2 percent appears in the top five results for a high-value search query. If your page is on the first page but the CTR is lower than desired, follow these next suggestions.
In the image above, for example, I chose to segment by Germany Phone Number target country, get rid of brand name searches, filter by top rankings, and sort by impressions to find the site's most popular searches. As you look at this chart, consider the following questions about your company's goals. You're looking for a popular trend or useful term that can help promote your company. “Sleep training” is a good example of a search term with high search volume and an average position in the top five. CTR is only 1.3%. Next, we'll look at search traffic and click data trends. Using Ahrefs' Keyword Explorer makes this process a breeze: The image shows potential traffic with a better click-through rate Ahrefs' Keywords Explorer provides an overview of the keyword "sleep training".
We want to see an increase in search volume and an increase in the number of people clicking on organic results (click distribution). A page with very few organic hits isn't worth the effort. Search volume for “sleep training” has remained steady, with approximately 63% of all clicks going to organic results rather than paid ones. If we spend more time and money increasing the CTR, we can expect the value of that page's traffic to increase. Below are suggestions for increasing click-through rates (CTR). We've learned that a high search engine rating doesn't make people actually visit your site. It requires more skill. A site with a CTR of 1.2 percent appears in the top five results for a high-value search query. If your page is on the first page but the CTR is lower than desired, follow these next suggestions.