Post by account_disabled on Mar 5, 2024 23:25:22 GMT -6
he must admit. The professional and the Web Strategy So, this professional gets to work. After a series of meetings with the customer , after having visited the physical store , having spoken with the employees and having observed (incognito) the behavior of the customers , he identifies the objectives of his Web Marketing strategy (acting on brand awareness, building loyalty acquired customers and identify potential ones) and is dedicated to the creation and management of the SME's online Brand Identity. So, what does he do? Starting from the core values of the brand, the professional proceeds with the definition of a renewed, fresh and modern brand image , truly capable of embodying and representing the corporate identity , an exciting and engaging brand image, difficult to forget.
It is on the basis of this that: – create a distinctive company Brazil Phone Number logo , easily recognizable and memorable; – create a brand new website , with an innovative and responsive design , because the customers' browsing experience must be unique and easy on every device, and with particular attention to usability ; – evaluates the editorial line that the corporate blog should have , chooses to keep comments open to evaluate customer-reader feedback and produces useful and optimized content , capable of generating value for customers; – opens the company social profiles , takes care of every single detail both on an aesthetic and content level and then continues to manage them by describing the daily life of the SME, its values, giving a voice to the employees, actively involving customers and offering them unmissable promotions. He also prepares a series of advertising campaigns on Facebook , obtaining unexpected results for the hesitant entrepreneur.
create a fun contest with the aim of both increasing the number of fans and bringing them to the physical store ; – finally, so that everything is consistent with the new corporate image, it also shifts its attention to the offline universe and creates new business cards and new flyers . And the results? The results are not long in coming! A quarter later, it happens that: – the visibility achieved by the brand with new media has a reach that is unparalleled compared to that obtained with traditional advertising, to the benefit of conversions ; – the decline in sales has not only stopped, but has actually halved ; – loyal customers , on average, increased their purchases by 5%; – the percentage of new customers increased by approximately 10%. And do you know where they come from in 90% of cases? From the Net! – customers who enter.
It is on the basis of this that: – create a distinctive company Brazil Phone Number logo , easily recognizable and memorable; – create a brand new website , with an innovative and responsive design , because the customers' browsing experience must be unique and easy on every device, and with particular attention to usability ; – evaluates the editorial line that the corporate blog should have , chooses to keep comments open to evaluate customer-reader feedback and produces useful and optimized content , capable of generating value for customers; – opens the company social profiles , takes care of every single detail both on an aesthetic and content level and then continues to manage them by describing the daily life of the SME, its values, giving a voice to the employees, actively involving customers and offering them unmissable promotions. He also prepares a series of advertising campaigns on Facebook , obtaining unexpected results for the hesitant entrepreneur.
create a fun contest with the aim of both increasing the number of fans and bringing them to the physical store ; – finally, so that everything is consistent with the new corporate image, it also shifts its attention to the offline universe and creates new business cards and new flyers . And the results? The results are not long in coming! A quarter later, it happens that: – the visibility achieved by the brand with new media has a reach that is unparalleled compared to that obtained with traditional advertising, to the benefit of conversions ; – the decline in sales has not only stopped, but has actually halved ; – loyal customers , on average, increased their purchases by 5%; – the percentage of new customers increased by approximately 10%. And do you know where they come from in 90% of cases? From the Net! – customers who enter.