Post by account_disabled on Mar 9, 2024 4:04:30 GMT -6
Companies, which have suffered a 16% decrease in revenue from in-store sales since 2020, have often had to close for a period or declare their operations out of business , due to online competition and new purchasing preferences of the average customer. Covid-19 has done nothing but speed up a transformation that was already starting to be glimpsed, a trend towards change in the purchasing process by the customer. Until 2019, over half of people used the web to read reviews of products or services left by other users, but then went to the store to finalize the purchase. The pandemic brought a sudden acceleration, which shifted the experience from the physical world to the digital one.
The key points of the article: eCommerce and physical store will have to Germany Phone Number work in synergy . Now more than ever, physical stores must work and communicate together with eCommerce. The customer must be guaranteed an effective presence at the various touchpoints of the customer journey. The new post-pandemic customer: what has changed. What should the online experience be like today? It must be curated and must reflect the values and situations that the user-customer can also find in the physical store. The focus of marketing is no longer on the product, but on the customer . We need to focus everything on a digital marketing strategy that creates campaigns aimed at engaging online and bringing people back to the point of sale, where the customer can touch the product first hand. The buyer often goes to the store just to have a look, then searches for the best offer online and concludes the purchase with a click on their smartphone.
In just a few months, small businesses have had to deal with a digital world of eCommerce and shipping, quickly adapting to market demands . With the arrival of the vaccine and the sense of freedom that has spread again, as well as the customer's need to reclaim physical spaces, in-store retail has experienced a renaissance. A recovery, however, that must not forget the lesson that 2020 left us: digital should not be neglected, but must be integrated into a new, more complete experience. What steps should be taken to bring people back to visiting the physical store ? In this article we will deal with: eCommerce vs physical store: the infinite challenge Digital and physical: the integration you (maybe) don't expect Who is the new post-pandemic customer? The customer who returns to the store: strategies to adopt Bring the customer back to the store with the help of digital and Adv Media Lab Returning to experience the shop, an opportunity not to be missed eCommerce marketing 2021 eCommerce vs physical store: the infinite challenge In 2019, a Google research highlighted how 61% of people preferred to buy a product in a physical store rather than online.
The key points of the article: eCommerce and physical store will have to Germany Phone Number work in synergy . Now more than ever, physical stores must work and communicate together with eCommerce. The customer must be guaranteed an effective presence at the various touchpoints of the customer journey. The new post-pandemic customer: what has changed. What should the online experience be like today? It must be curated and must reflect the values and situations that the user-customer can also find in the physical store. The focus of marketing is no longer on the product, but on the customer . We need to focus everything on a digital marketing strategy that creates campaigns aimed at engaging online and bringing people back to the point of sale, where the customer can touch the product first hand. The buyer often goes to the store just to have a look, then searches for the best offer online and concludes the purchase with a click on their smartphone.
In just a few months, small businesses have had to deal with a digital world of eCommerce and shipping, quickly adapting to market demands . With the arrival of the vaccine and the sense of freedom that has spread again, as well as the customer's need to reclaim physical spaces, in-store retail has experienced a renaissance. A recovery, however, that must not forget the lesson that 2020 left us: digital should not be neglected, but must be integrated into a new, more complete experience. What steps should be taken to bring people back to visiting the physical store ? In this article we will deal with: eCommerce vs physical store: the infinite challenge Digital and physical: the integration you (maybe) don't expect Who is the new post-pandemic customer? The customer who returns to the store: strategies to adopt Bring the customer back to the store with the help of digital and Adv Media Lab Returning to experience the shop, an opportunity not to be missed eCommerce marketing 2021 eCommerce vs physical store: the infinite challenge In 2019, a Google research highlighted how 61% of people preferred to buy a product in a physical store rather than online.