Post by account_disabled on Dec 23, 2023 21:55:57 GMT -6
I talked about it in a previous article: the main key to the visibility of a profile on LinkedIn is content. The second is the size of the network (LinkedIn has always favored quantity and not quality): see the article The keys to visibility on LinkedIn. Once this work is done, formatting matters a lot and there is a way to be even more efficient. As I'm told during every workshop or training: it's good to know that you need content, but it's even better to know where to put your most important keywords. Because in fact, what counts on LinkedIn is not so much the repetition of words as their location. Jason has put “product” in his profile 527 times .
He put “manager” and “management” dozens of times. But he didn't put those keywords in the Email Data right locations. Result: for me in any case, he is invisible on “product manager” or “product management” even though he is a 2nd level contact (in the ranking of results, LinkedIn clearly indicates that level 2 profiles are more visible). Each yellow horizontal line in the right column corresponds to an occurrence of “product” in its profile. Perfect example for me that repetition or even keyword stuffing is ineffective on LinkedIn. The first key location in the profile to place your keywords (keywords on LinkedIn are the skills on which you want to appear in the results pages when they are searched for), is the summary.
I am very surprised at the number of profiles that do not have a summary or that have one of a few lines. It's like running a 100m with a ball attached to your foot. The summary is also poorly named and is often misunderstood. This is not a career summary (there is the experience section for that) but a pitch. A summary of who we are, our know-how, our expertise. The other key area for core competencies is job titles. LinkedIn gives more weight to a term placed in a job title compared to the same term placed in the body text. It is essential that main keywords are placed in job titles. We are not Marketing Directors. We are BtoB Marketing Director or FMCG Marketing Director (Consumer Products) or EMEA Industrial Marketing Director.
He put “manager” and “management” dozens of times. But he didn't put those keywords in the Email Data right locations. Result: for me in any case, he is invisible on “product manager” or “product management” even though he is a 2nd level contact (in the ranking of results, LinkedIn clearly indicates that level 2 profiles are more visible). Each yellow horizontal line in the right column corresponds to an occurrence of “product” in its profile. Perfect example for me that repetition or even keyword stuffing is ineffective on LinkedIn. The first key location in the profile to place your keywords (keywords on LinkedIn are the skills on which you want to appear in the results pages when they are searched for), is the summary.
I am very surprised at the number of profiles that do not have a summary or that have one of a few lines. It's like running a 100m with a ball attached to your foot. The summary is also poorly named and is often misunderstood. This is not a career summary (there is the experience section for that) but a pitch. A summary of who we are, our know-how, our expertise. The other key area for core competencies is job titles. LinkedIn gives more weight to a term placed in a job title compared to the same term placed in the body text. It is essential that main keywords are placed in job titles. We are not Marketing Directors. We are BtoB Marketing Director or FMCG Marketing Director (Consumer Products) or EMEA Industrial Marketing Director.